HSBC
Agency
JWT
Services
PR
Industry
Public Awareness
Campaign
China Design Now: Origami Pigeons
Credits
Creative Director: Dan Colley
Art Direction: Richard Gorton-Lee, Chris Chance
Copywriting: Jake Dearlove, Lewis Bish
Design: June Frangue
Infos
5,000 origami pigeons flew into Leicester Square to gain PR for HSBC and raise awareness of the China Design Now exhibition at the V&A museum. The origami pigeons represent the surprise fact that paper folding originated in China – not Japan.
