Asics

The campaign for ASICS NAGINO collection, is rooted in the breath. Contrasting the shortness of breath, the tightness of the chest in those stressed moments, with the controlled, rhythmic breaths of a workout. This campaign is dedicated to women taking the time for themselves to exercise. To let themselves catch a breath. We shot and created a suite of assets that is digital-first, but covers through the line from website e-commerce to OOH.