The Glenlivet 2019

In 2019, The Glenlivet—the flagship single malt Scotch whisky from Pernod Ricard—relaunched with a bold, colourful global campaign aimed at redefining the whisky category and opening single malt to a new generation of drinkers. The campaign challenged traditional whisky advertising stereotypes, reflecting The Glenlivet’s long history of breaking convention and celebrating those who aren’t afraid to mix things up—bringing heritage and modernity together in a fresh new expression of the brand. The work ran globally for five years across TV, social and digital, OOH and print. In 2024, it evolved further with a brand refresh (see next project for the latest iteration).