Open Media

Determined to alter some of the negative preconceptions surrounding British culture at the tail end of the pandemic, Open Media with CPB London created an uplifting, national campaign which looks to ‘rebrand Britishness’ aginst the backdrop of British politics and gray skies of the time. The campaign entitled "The A to Z of Brilliant Britishness" seeks to highlight that for every bad thing about current life in the UK, there’s also plenty worth celebrating – as well as lots to feel proud of and grateful for. Adding to a host of other marketing initiatives, as the sole and exclusive out of home media partner for the campaign, Open will be working to drive awareness of The A-Z of Brilliant Britishness nationally, through showcasing the campaign across the Open Connect network, alongside social media amplification.