British Christmas Jumper
Agency
Engine
Services
PR
Social
Art Direction
Industry
Fashion
Campaign
Multicultural Xmas Jumper
Credits
Creative Superordinaire: Luke Norton
Art Direction: June Frangue
Infos
Winning headlines and getting on prime time televison with the ‘Multicultural Christmas jumper’ – Headline grabbing knitwear with a heart. Deliberately divisive, The Multicultural Christmas Jumper was a PR sensation that sold 900 units in its first season, as well as making it onto: The Jonathan Ross Show, Have I got news for you, Page 3 of the Independent on Sunday, Mail Online, The Daily Star, The Guardian, i-D and The Wright Stuff (twice).
