London Fashion Week

After the Brexit referendum to leave was held on 23 June 2016, British Fashion Council with the mayor of London Sadiq Khan, wanted to tell the world that "London is Open" for business with the launch of London Fashion Week that September. We were tasked to create a digital-first teaser and content for the season in tandem with BBH Zag's disruptive visual identity for the whole fashion week. This resulted in an upbeat, and a positive and disruptive video content with an originally recorded music track that was played across social media and digital screens across Soho prior to the launch of the event. The video reiterates London's positioning in the global stage as most daring, creative and innovative, and most of all, open to business as usual.