Ray-Ban
Agency
BBH London
Services
Creative Direction
Art Direction
Social
Retail & L3F
Industry
Retail
Campaign
Global Travel Retail
Credits
Executive Creative Director: Pablo González de la Peña
Creative & Art Direction: June Frangue
Photographer: Ryan Hopkinson
Infos
Ray-Ban needed content and assets for Global Trevel Retail that would both live digitally and in travel terminal OOH and retail spaces. Each product was shot with an archetype as a creative expression whilst highlighting the beauty of the frame design. Music was also originally produced for each archetype.
